About us

Time tells all tales.  IP runs out, product commoditization occurs and businesses get destroyed.  We have the antidote for that!  It is called responsiveness.  Driven internally by our own set of rules, we have created our own service juggernaut. 

The proof is in that fact that so many of our buyers are repeat, referrals, or relationship driven.  Multiples such as Royal Caribbean International building #’s 26 and 27, with units #28-30 on order.  Kalahari, Westin, Saudi Entertainment Ventures (SEVEN), Marriott, and American Resort Management to name a few – all with multiple installations and more in progress. 

We are switched on, ready to assist, and live by the mantra of “Do the right thing.”  It helps that we enjoy working and competing against each other, holding each other accountable with the end result a higher standard of service. This positive energy (hopefully) comes out in all of our internal and external relationships.  All in an effort to treat people the right way. 

FlowRider, Inc. is an amalgamation of technology, people and history. A rich history, which started over 30 years ago with a small idea by Tom Lochtefeld – that by shooting water up a ramp (in his bathtub!) he could simulate the barrel of our favorite wave in La Jolla – Big Rock (image left). That small idea grew into a global wave riding experience.

He always said “the goal is to bring the thrill of riding a wave to anyone, anywhere in the world.” That goal has been, and still is, our guiding light.

If success is gauged by FlowRider being the most successful simulated surfing experience, then so be it. We prefer to think of it as delivering fun! Our owner up North, Geoff Chutter, allowed us to continue to pursue these goals thru the acquisition of the brand and technology in late 2012. Most of us are still around, and everyone that joins our small team in San Diego shares the same passion that we all have. That passion is for health, the business, and for fun, and that same passion extends to our service mentality. With no service there is no FlowRider, as aside from our technology and quality, it is what really separates us from……everyone. I will stack up this team against anyone, anywhere, yet we strive to have fun each day in our jobs, and we strive to create fun experiences for our customers and their valued patrons.

I once told Geoff, “When I can’t have fun anymore, I quit!” Well Geoff, I am still enjoying the ride, and having fun every step of the way, and really, isn’t that what life should be about? If you want to enjoy the ride, our ride, and bring some fun to your venue or backyard, please give us a call. I am positive we can help you out.

Respectfully,

Marsh
FlowRider, Inc.