Insights, FlowSurf
The Guest You Don’t Have to Win Twice
Every hotel and resort works hard to win a guest once. Rate campaigns, OTA commissions, loyalty perks, all of it aimed at that first booking. The guest worth building around…
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News, Refurbishments
Beat the Clock, Set the Record: A Full Refurb at Great Wolf Lodge Williamsburg
A full FlowRider Single refurb, one seasonal shutdown, and a record set together. Downtime at Great Wolf Lodge Williamsburg is rare, and when it happens, it’s planned down to the…
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Insights, FlowSurf
Surf Is Everywhere: The Rise of the Urban Wave and What It Means for the Future of the Experience Economy
Not long ago, surfing required three things: an ocean, a board, and the willingness to sometimes wake up before sunrise to chase a swell that may or may not show…
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Grand Opening, FlowSurf, New Wave Alert
Aloha, Québec: Meet Your City’s New Home to FlowSurf
The fourth FlowSurf venue worldwide is opening in Québec City, and it’s Canada’s first. Québec City has spas. It has poutine joints on nearly every corner. What it hasn’t had,…
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FlowRider Spotlight, News
Some Places Find You. Cabo Rio Is One of Them.
Over 1,000 native trees were already there. The resort was designed around them. That tells you something about how Cabo…
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Case Studies
Case Study: Waterbom Bali
Bali doesn’t need a wave machine. The island has real ones. And yet, in 2013, Waterbom Bali added a FlowRider Double to a park…
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FlowSurf, Insights
Building for the Experience Tourist: How Developers Are Designing Around the Wave
There was a time when a hotel pool was a hotel pool. A rectangle of water, a few loungers, maybe a swim-up bar if…
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News, FlowRider Spotlight
FlowRider in Pop Culture: From Waterparks to Prime Time
You know you’ve made it when Jeopardy knows your name. The FlowRider has been quietly showing up in the most unexpected corners…
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Case Studies
Case Study: Margaritaville Hollywood Beach Resort
The Atlantic Ocean is right there. Literally steps away, across one of the most beloved stretches of beach in South Florida. Margaritaville…
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Refurbishments
Thirteen Year Later, Adventure Bay’s FlowRider Just Turned Brand New
In 2013, Adventure Bay Family Water Park got a FlowRider Double. It came in as part of a full WhiteWater…
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FlowSurf, Insights
The Ski Resort’s Summer Problem Has a Wave-Shaped Solution
Picture a ski resort in late June. The lifts are still, the slopes are quiet, and the apres-ski bars that…
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Refurbishments, News
5 Waves. 4 Ships. One Very Busy Spring.
FlowRider’s construction team just wrapped a royal run through dry dock season. Spring 2026 didn’t exactly slow us down. Between March and May, FlowRider’s construction…
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Case Studies
Case Study: Epic Waters
How a deliberate bet on FlowRider helped turn a municipal water park into the economic engine of an entire entertainment district. The first…
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FlowRider Spotlight, Insights
The Industry Icon’s Agile Alter-Ego
For decades, the FlowRider® Double has been the undisputed crown jewel of our catalog. It is the most installed wave…
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Others
Case Study Baha Bay
When the gates open at Baha Bay at 10am, the first guests through skip the slides. They head straight for…
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FlowSurf, Insights
The Youngest Generation Wants More Than a Swim-Up Bar. Give Them a Wave.
Walk into any resort lobby and you’ll notice something has shifted. The guests checking in are younger, they’re carrying less…
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