The world’s most popular surf simulator machine acts as a central hub of entertainment in many places – waterparks, hotels, stand alone venues and city-owned aquatic centers – globally. The differentiation factor that a FlowRider® brings to a hotel or resort property, however, is undeniable.
“FlowRider has created a point of differentiation between our property versus the competition. The leisure traveler and families are rewarding us for our differentiation as are our group customers though at a much more modest level,” says Bruce Lange, Managing Director at Westin Kierland in Scottsdale. The Westin is a beautiful Arizona property that for years has provided it’s guests luxurious dining and golfing options, along with relaxing spa and lounging options. In 2012, the FlowRider addition opened an entirely different door for this Westin property, as Lange mentions.
There are four key areas in which the FlowRider attraction contributes to hotel and resorts properties:
- Destination Draw for Teens and Families – Learning the ride the FlowRider, or the act of flowboarding, is a skill-based activity. The more people go down a water slide, the less exciting it gets. The more people try flowboarding, the more exciting it gets. This in turn draws your guests to the attraction time and time again.
- Ancillary Revenue Streams – Increased profitability is achieved by branding FlowRider-centric retail gear (i.e. flowboards, rash guards), offering clinics and/or private lessons/sessions on the FlowRider, hosting FlowRider events or competitions and last, but not least, situating a comfortable, family-friendly Food & Beverage option near the FlowRider.
- Increased Time on Property & Repeat Visitation – Clearly offering everything your guests could dream of right on your property is the goal. The FlowRider offers a true experience for guests; something that elicits excitement and the desire to stay and partake in above-mentioned, revenue generating offerings. Also with a concrete shift towards travelers craving what has been coined as “experiential travel” the FlowRider is an easy on-property answer to that quest.
- Small Space, Big Impact – Not many hotel amenities can appeal to so many people and create such a cool entertainment space as the FlowRider can in such a small space (FlowRider Double is just under 2,000 square feet).
Join the growing list of hotels and resorts that have already experienced the impact of a FlowRider on their property (or floating property in the case of Royal Caribbean)!
HOTELS & RESORTS
MARGARITAVILLE HOTELS & RESORTS
MELIÁ HOTELS & RESORTS
PALACE RESORT – JAMAICA
PALACE RESORT – CANCUN
PLANET HOLLYWOOD HOTEL & RESORT
LEONIA HOLISTIC DESTINATION
BARCELÓ HOTELS & RESORTS
ROYAL CARIBBEAN (16 FLOWRIDERS ON 13 SHIPS!)
TROY AQUA PARK AT RIXOS
WALDORF ASTORIA RESORTS
WESTIN HOTELS & RESORTS
AQUATOPIA AT CAMELBACK RESORT
AVALANCHE BAY INDOOR WATERPARK
BORA PARC – VALCARTIER, QC
GREAT WOLF LODGE – CALIFORNIA
GREAT WOLF LODGE – VIRGINIA
JAY PEAK RESORT
KALAHARI RESORT – OHIO
KALAHARI RESORT – PENNSYLVANIA
KALAHARI RESORT – WISCONSIN
SAHARA SAM’S WATERPARK
SILVER RAPIDS MOUNTAIN RESORT
SIX FLAGS GREAT AMERICA – ILLINOIS
SIX FLAGS GREAT ESCAPE – NEW YORK
SOARING EAGLE CASINO & RESORT
SPLIT ROCK RESORT
TROY AQUA PARK AT RIXOS
WAITIKI INDOOR WATERPARK RESORT
WATERPARK OF AMERICA
WEST EDMONTON MALL
WILD WADI WATERPARK
WILDERNESS AT THE SMOKIES