The success of the FlowRider, and in particular the FlowRider Double, is centered around its ability to generate a Return on Investment. So how is that achieved? The foundation of this is simply ride ticket sales on the FlowRider itself. Typically, a venue will run 1-hour sessions and limit the number of riders to around 16-20 people per session. Each person would book a session in advance and pay around $35-$45 per person. So with the average ticket price of $40 the maximum revenue would be around $640-$800 per hour, and if your venue operates for 10 hours a day then you could generate as much as $6,400-$8,000 in revenue per day.
It’s important to understand that achieving maximum numbers every day is unlikely. To develop an accurate revenue forecast for your attraction, you’ll need to account for weekday variations and seasonal changes specific to your location.The primary operating costs for a FlowRider typically include electricity and wages for wave operators.
It’s crucial to also recognize that the FlowRider is more than just an attraction—it’s a powerful draw that brings people in and sets the stage for additional revenue streams.
The true opportunity lies in generating revenue from food, beverages, retail, and events. The FlowRider creates excitement at the heart of your venue, as spectators gather to watch riders perform and enjoy the atmosphere.
Additionally, the FlowRider fosters a culture and lifestyle that often translates into interest in retail opportunities. Guests are drawn to branded merchandise like board shorts, T-shirts, and other gear. This represents another revenue avenue to consider when planning your venue.
Our team is here to assist you with estimating revenue, operating costs, and ROI through a customized feasibility study tailored to your unique project.
