I was absolutely delighted to see the look on my guests’ faces on opening night. There is no doubt that the FlowRider® will have a huge impact on our operations.
Developer & Owner
FlowRider turns a venue into a destination.
Case studies
Wherever you're building, there's a venue out there that's already proven it works.
Proof is in the Water
The key to success was that we could fill almost every hour of every day of the week with different types of clients,” co-founder Janne Miikkulainen explains.
What This Makes Possible
AN ALL-HOURS REVENUE MODEL
Mornings bring regulars in for a session, midday brings corporate meetings paired with lunch and a surf show, afternoons fill with birthday parties, and evenings bring riders and spectators settling in at the restaurant.
Customer & Corporate Events
Performed by elite riders drawn from Surf House’s own competition circuit, the surf show has become the moment that reliably makes a corporate event memorable.
SPECTATORS AS THEIR OWN REVENUE SEGMENT
Not every guest comes to ride. Many come to sit under the palm trees, order a drink, and watch, an audience Surf House built for intentionally, not as an afterthought.
A COMMUNITY BUILT FROM NOTHING
Before Surf House Helsinki opened, Finland had no flowboarding community. Now it has one, with a VIP membership program that’s sold hundreds of memberships and a Flow Team drawn from its own riders.
A YEAR-ROUND BEACH IN A COUNTRY WITHOUT ONE
Four floors below a Helsinki shopping mall, the venue holds a steady 80°F with real sand and palm trees, giving guests a beach experience that doesn’t depend on Finland’s short summer.
Entertainment Venue Testimonials
The FlowRider® is the cornerstone of the surf house concept. We needed a show stopper that would bring people off the streets and into our venue…the FlowRider did just that.
The FlowRider® offers a fantastic revenue stream to our business. It fits very well with our other offerings and it’s a key part of our overall business moving forward.
With the FlowRider®, we can offer fun to everyone – day and night! We are extremely busy with birthday parties, corporate parties and fun beach-themed parties centered around the wave all year long.
The FlowRider® is a fantastic attraction and activity to share with friends & family. The wave has made Surf Lounge Ibiza the “family friendly” hotspot on the island.
Ready to Build Your Wave?
Contact our experts to find the perfect FlowRider® product for your space and requirements.