Grand Opening, News
Retail’s New “Third Space”: Why Surf Style Marathon is More Than a Flagship
You know the feeling of a marathon shopping session: the blue light of the aisles, the decision fatigue, the eventual…
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Categories
Insights, FlowSurf
Max Stoke. Min OpEx. FlowSurf is Built Different.
FlowRider has been the leader in sheet wave technology for over three decades, but with the introduction of FlowSurf, our…
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Grand Opening, FlowSurf
Surf Comes Indoors: Surflux Brings the Ocean to Luxembourg
The Red Sea has its horizon. Waco has its Texas sky. Luxembourg has something entirely different: four walls, engineered light, and an eight-meter…
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FlowTour
Flow Tour Is Back. Stop #1 Set the Bar.
Flow Tour 2026 – Stop #1 | Surf Style, Marathon April 18th-19th The 2026 Flow Tour season officially kicked off…
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Grand Opening, FlowSurf
The Heartland’s Inland Wave Capital: How Waco Surf is Redefining the Texas Horizon
Waco, Texas is not supposed to have waves. It’s landlocked, sun-baked, and sits squarely in the middle of a state…
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Case Studies
Case Study: Surf House Helsinki
Not Just a Surf Venue, A Beach Club: How Surf House Helsinki proved a FlowRider can anchor a standalone lifestyle venue — indoors, year-round,…
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Insights, FlowSurf
The Youngest Generation Wants More Than a Swim-Up Bar. Give Them a Wave.
Walk into any resort lobby and you’ll notice something has shifted. The guests checking in are younger, they’re carrying less…
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FlowRider Spotlight, Insights
The Industry Icon’s Agile Alter-Ego
For decades, the FlowRider® Double has been the undisputed crown jewel of our catalog. It is the most installed wave…
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FlowTour
The 2026 Myrtle Beach Pro: A Stop That Feels Like Home
Flow Tour 2026 – Stop #2 | Myrtle Beach, North Carolina May 16th & 17th The 2026 Myrtle Beach Pro…
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Case Studies
Case Study: Epic Waters
How a deliberate bet on FlowRider helped turn a municipal water park into the economic engine of an entire entertainment district. The first…
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FlowTour
Flowapalooza Returns to Epic Waters in Style
Flow Tour 2026 – Stop #3 | Grand Prairie, Texas May 30th & 31st After taking a year off to…
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News, Refurbishments
5 Waves. 4 Ships. One Very Busy Spring.
FlowRider’s construction team just wrapped a royal run through dry dock season. Spring 2026 didn’t exactly slow us down. Between March and May, FlowRider’s construction…
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