News & Media

A person rides a wave on an indoor flowrider at Surf Shack, surrounded by bright blue water with surfboards and tropical murals in the background, showcasing skills that could shine at a Flow Tour event.

Grand Opening, News, New Wave Alert

The Southern Front Range Upgrade: Surf Shack Turns Colorado Springs into a Year-Round Surf Destination

For years, Colorado’s outdoor narrative was written in the dirt of hiking trails and the powder of the peaks. But the Southern Front Range just officially entered the chat. The…

Indoor surf pool with artificial waves, surrounded by lounge chairs and large decorative pots. Tropical plants and surfboards decorate one wall, evoking the signature FlowSurf vibe. Large windows show an outdoor evening view, while warm ambient lighting fills the space.

Insights, FlowSurf

Building for the Experience Tourist: How Developers Are Designing Around the Wave

There was a time when a hotel pool was a hotel pool. A rectangle of water, a few loungers, maybe a swim-up bar if the property was feeling ambitious. It checked a box. It was…

A chef in a white coat stands in a modern restaurant, gesturing with both hands. The subtitle reads, But just to make sure you catch that perfect FlowSurf wave, and tables are set in the background.

FlowRider Spotlight, News

FlowRider in Pop Culture: From Waterparks to Prime Time

You know you’ve made it when Jeopardy knows your name. The FlowRider has been quietly showing up in the most unexpected corners of pop culture for decades now: prime time TV, Super…

A person surfs on a simulated wave at Waterbom Bali’s outdoor wave pool near the beach, surrounded by spectators, palm trees, and a blue sky with scattered clouds.

Case Studies

Case Study: Margaritaville Hollywood Beach Resort

The Atlantic Ocean is right there. Literally steps away, across one of the most beloved stretches of beach in South Florida. Margaritaville Hollywood Beach Resort sits on the Broadwalk with AAA Four…

Indoor artificial surfing wave with blue and white water, several bodyboards in the foreground, and a FlowRider sign on the structure; FlowSurf experience enhanced by windows and visible pipes in the background.

Refurbishments

Thirteen Year Later, Adventure Bay’s FlowRider Just Turned Brand New

In 2013, Adventure Bay Family Water Park got a FlowRider Double. It came in as part of a full WhiteWater…

People gather around the FlowSurf outdoor artificial wave pool set in a scenic mountain landscape with green hills, wildflowers, and distant snow-capped peaks; a ski lift and modern lodge are nearby.

FlowSurf, Insights

The Ski Resort’s Summer Problem Has a Wave-Shaped Solution

Picture a ski resort in late June. The lifts are still, the slopes are quiet, and the apres-ski bars that…

Refurbishments, News

5 Waves. 4 Ships. One Very Busy Spring.

FlowRider’s construction team just wrapped a royal run through dry dock season. Spring 2026 didn’t exactly slow us down. Between March and May, FlowRider’s construction…

A large glass-covered indoor water park featuring colorful FlowSurf water slides is situated beside a calm pond, reflecting the building and slides at sunset.

Case Studies

Case Study: Epic Waters

How a deliberate bet on FlowRider helped turn a municipal water park into the economic engine of an entire entertainment district. The first…

A person surfs on a blue FlowSurf wave simulator surrounded by lush green vegetation, palm trees, and white sand, with lounge chairs and umbrellas nearby.

Insights, FlowRider Spotlight

The Industry Icon’s Agile Alter-Ego

For decades, the FlowRider® Double has been the undisputed crown jewel of our catalog. It is the most installed wave…

A person surfs on an indoor FlowSurf artificial wave while several people stand on the edge holding surfboards and others watch from behind a rope barrier. The scene is brightly lit with a lively atmosphere.

FlowSurf, Insights

The Youngest Generation Wants More Than a Swim-Up Bar. Give Them a Wave.

Walk into any resort lobby and you’ll notice something has shifted. The guests checking in are younger, they’re carrying less…

People dine and socialize in a vibrant, tropical-themed indoor venue with blue lighting. In the background, someone surfs on the FlowSurf artificial wave under a sign that reads THIS IS LIVING. A tiki-style bar is on the left.

Case Studies

Case Study: Surf House Helsinki

Not Just a Surf Venue, A Beach Club: How Surf House Helsinki proved a FlowRider can anchor a standalone lifestyle venue — indoors, year-round,…

FlowSurf deep-water wave machine at Waco Surf in Waco Texas

Grand Opening, FlowSurf

The Heartland’s Inland Wave Capital: How Waco Surf is Redefining the Texas Horizon

Waco, Texas is not supposed to have waves. It’s landlocked, sun-baked, and sits squarely in the middle of a state…

A person in a green wetsuit surfs on an artificial indoor wave during the Flow Tour, surrounded by splashing water at an indoor surfing facility marked FLOWSURF and VANDER VALK on the blue wall.

Grand Opening, FlowSurf

Surf Comes Indoors: Surflux Brings the Ocean to Luxembourg

The Red Sea has its horizon. Waco has its Texas sky. Luxembourg has something entirely different: four walls, engineered light, and an eight-meter…

A man surfs an artificial wave indoors at a Flowsurf facility during a Flow Tour event, creating a large splash. Two other people watch nearby, each holding a surfboard. Surfboards and ocean-themed decor are visible in the background.

FlowSurf, Insights

Max Stoke. Min OpEx. FlowSurf is Built Different.

FlowRider has been the leader in sheet wave technology for over three decades, but with the introduction of FlowSurf, our…

A child rides a wave on an indoor surf simulator during a Flow Tour event in a bright, blue room with a beach mural on the wall. Large windows let in natural light, and surfboards and gear are visible on the side.

News, Grand Opening

Retail’s New “Third Space”: Why Surf Style Marathon is More Than a Flagship

You know the feeling of a marathon shopping session: the blue light of the aisles, the decision fatigue, the eventual…

Aerial view of a large water park with winding slides, a wave pool, palm trees, and sun umbrellas showcases the ultimate getaway, offering three tiers of ROI for fun, relaxation, and adventure under a bright seaside sky.

Case Studies, Insights

From Thrill to Till: Turning Guest Engagement into Three Tiers of ROI with FlowRider

Since opening in 1998, Wild Wadi Waterpark has become one of the most popular attractions in the United Arab Emirates.…

News & Media

The Southern Front Range Upgrade: Surf Shack Turns Colorado Springs into a Year-Round Surf Destination

Building for the Experience Tourist: How Developers Are Designing Around the Wave

FlowRider in Pop Culture: From Waterparks to Prime Time

Case Study: Margaritaville Hollywood Beach Resort

See more

Thirteen Year Later, Adventure Bay’s FlowRider Just Turned Brand New

The Ski Resort’s Summer Problem Has a Wave-Shaped Solution

5 Waves. 4 Ships. One Very Busy Spring.

Case Study: Epic Waters

The Industry Icon’s Agile Alter-Ego

The Youngest Generation Wants More Than a Swim-Up Bar. Give Them a Wave.

Case Study: Surf House Helsinki

The Heartland’s Inland Wave Capital: How Waco Surf is Redefining the Texas Horizon

Surf Comes Indoors: Surflux Brings the Ocean to Luxembourg

Max Stoke. Min OpEx. FlowSurf is Built Different.

Retail’s New “Third Space”: Why Surf Style Marathon is More Than a Flagship

From Thrill to Till: Turning Guest Engagement into Three Tiers of ROI with FlowRider

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