Since installing the wave, we have seen a constant uptick in teens and young adults coming around. Having the FLOW Tour here every year is a total bonus too!
Aquatics Operations Manager
FlowRider turns a public investment into an economic engine.
Case studies
Wherever you're building, there's a venue out there that's already proven it works.
Proof is in the Water
It’s a testament to what a water park can do in a municipal setting, to be a true catalyst for economic development,” says Justin Brown, Executive VP of Development at American Resort Management.
Revenue Generators
Every guest touchpoint generates revenue. The wave anchors both daily traffic and the district built around it.
What This Looks Like in Practice
Site Considerations
Focus
Placed front and center, just past the entrance and adjacent to the bar, visible the moment guests walk in and built to operate independently of the rest of the park for private rentals and after-hours bookings.
Operating Considerations
The broader campus, including restaurants, an entertainment venue, and a water and light show, drew more than two million visits in 2024. More than one million square feet of retail development followed the park's opening. FlowPalooza, which began as a small FlowTour competition stop, now draws 6,000 to 7,000 people annually. After eight years, the FlowRider Double completed its first full refurbishment, giving long-term capital planning a predictable cycle to point to.
Municipality Testimonials
It’s easy for families to enjoy the center and the FlowRider® certainly helps get our local teens interested. We like to brag that we have Utah’s coolest aquatic center! And, on the days that we host the FLOW Tour everyone has so much fun!
We have some cool attractions at our waterpark, but the FlowRider® takes the cake. Not only is it fun for everyone, it actually generates revenue for our Parks & Rec department.
The FlowRider® makes Pawnee Plunge a really fun place for our locals to host their birthday or corporate parties. The community loves the option of doing something healthy and out of the box.
When you start to peel back the onion, you realize there’s so much more than just listing FlowRider as an attraction on your website. Folks are going to build community around it. It’s going to drive ancillary revenue. It’s going to give your guests an experience where they can truly get better.
Ready to Build Your Wave?
Contact our experts to find the perfect FlowRider® solution for your space and requirements.