When Royal Caribbean installed their first FlowRider® on Freedom of the Seas® in 2006, we knew very little of where it would eventually lead us. The cruise industry game-changer started the moment Tom Lochtefeld’s Wave Loch first introduced the FlowRider Double as a possible new amenity for Freedom. It really did turn into a game of sorts, actually – a game for RCCL of “How can we get more families on board our magnificent ships?!”
It’s common knowledge that teens drive family decisions, they typically make the call on what everyone is having for dinner tonight and when it comes time to decide where to go on vacation, the teen usually decides this also. As an example, when I was 16, my parents asked me, “Would you like to go on a cruise with us to Alaska?” I replied with a question – “If I don’t go, do I get to stay home alone?” After confirmation that I would indeed be left home alone, I told my parents, “See you later! Have a nice cruise!” At that time, there was no allure for a 16-year-old to go on a cruise. Not even a little bit.
How things have changed in the past 45 years! RCCL has documented that since the first FlowRider appearance, family bookings have increased 50% – teens and all! Simple, yet bold facts like this are the reason that the first install on Freedom exploded into 20 FlowRider Doubles installed across 16 RCCL cruise ships. The most recent ship to get a FlowRider is Spectrum of the Seas℠. As you may ascertain, it is a relationship that we are exceedingly proud of.
The fact of the matter is that having a great client like RCCL, only makes us better at everything we do. Great customers deserve great products and great service. Our relationship goes deep into the organization, from the sports deck to the executive deck! Working together to solve complex issues and trying continually to maintain the best guest experience, are key agenda items for us. RCCL sets the bar for patron interaction – just look at their latest creations! If a cruise ship had looked like that in 1973, I probably would have gone!! Flying tunnels, rock walls, FlowRiders – Oh My!! Count me in! In fact, count me in now.
Written by Marshall Myrman
If you are also as inspired as Marshall, go online to book your next trip today – https://www.royalcaribbean.com/
Ships with 1 or 2 FlowRiders aboard:
- Adventure of the Seas
- Allure of the Seas
- Anthem of the Seas (Sunshine II)
- Explorer of the Seas
- Freedom of the Seas
- Harmony of the Seas (Oasis III)
- Independence of the Sea
- Liberty of the Sea
- Mariner of the Seas
- Navigator of the Seas
- Oasis of the Seas
- Ovation of the Seas
- Quantum of the Seas (Sunshine I)
- Spectrum of the Seas
- Symphony of the Seas
- Voyager of the Seas