
Capture the Teen, Capture the Whole Family
Teenagers can be the most opinionated people in the family group. Many facilities go to great length picking attractions that appeal to younger children and tweens and don’t spend enough time focusing on the teen or young adult - a big mistake. In a family of five, the teen often determines where the whole family goes and the parents will often pick the path of least resistance by choosing an outing that appeals to the teenager. It is for that reason that Royal Caribbean’s family bookings just about doubled after they added the FlowRider®. It's simple – cater to the teen and you get the entire family!

Skill Based Ride
If you were to ride a roller coaster 100 times in a row, the first ride will be exciting, but the excitement will diminish over time. The 100th time may even border on regrettable. This phenomenon is called "thrill fatigue" and it is the plague of the amusement industry. Riding a FlowRider is a skill-based activity; a sport, actually. With any sport, the more you do it, the more your skill improves and the more fun it becomes. The first time you ride you may fall and wipe out, but by the 100th time, you could be carving and throwing spray. This drives people to ride again and again which in turn drives repeat visitation, and a loyal following. Dedicated riders begin to promote your venue through social media and word of mouth. The FlowRider is the antidote to thrill fatigue!

Active Capacity and Passive Capacity
Ahhhhhh capacity, one of our favorite topics. If you are trying to justify the purchase of a FlowRider through active capacity, let us walk through what you may be missing. If you visit any of the hundreds of FlowRider venues around the world, you will see the same thing - a crowd of spectators enjoying the show. This ride delivers free entertainment and we call this Passive Capacity. When you survey the crowd, not only are they having fun and enjoying the skills and thrills, but many of the spectators have a beer in their hand or a burger on their plate. The FlowRider is the entertainment that drives the per capita spending in your facility, and that is money in the bank!

Major Market Differentiator
When we asked Royal Caribbean why they purchased a FlowRider, their answer was simple and unexpected; they wanted their guests to be able to tell their friends that their cruise ship had a surfing machine. This is Market Differentiation and one of the top reasons why people buy the FlowRider. It separates you from your competition. It's not hard to imagine that seeing people riding a perfect stationary wave anywhere, at any time, can leave a marked impression. Install a FlowRider in your facility and watch how your business is taken to the next level.

Fully Leverage Your FlowRider
There are many reasons why venues invest in the FlowRider - the teen appeal, the entertainment value, or for undeniable market differentiation. What many facilities don’t realize is that the ride alone is a great revenue generator. When structured on a session basis (selling limited tickets in hour or half hour slots) the FlowRider can deliver a strong return on investment based on ride ticket sales alone. For more information on how to generate some real cash, please contact us.