What differentiates you, the hotel operator from the rest of the hoteliers around the globe? Yes, certain hotel groups have various amounts of cache within the industry, and this includes their loyal followers. Why not create a new group of followers?
SEPARATE FROM THE CROWDActually, why not become the Royal Caribbean of the hotel industry? The FlowRider® is just such an attraction that can separate you from the crowd, as it has done in locations around the world – from the Westin in Scottsdale Arizona to the Radisson in Trysil, Norway, the FlowRider is bringing the good feel and vibe of surfing to those around our precious earth that may never have a chance to surf the never ending wave of their dreams.
INCREASE OCCUPANCYIt is the type of wave that can help increase occupancy and drive room rates, as it has done at Sol Melia’s Wave House Mallorca. In a short period of time, two epic surfing machines – the FlowRider Double and FlowBarrel Ten – have redefined the “go to” hotel in party happy Mallorca, driving Food and Beverage sales, and occupancy, to new heights.
TEEN MARKETThe world’s largest “floating resort,” Royal Caribbean Cruise Lines, saw a 50% increase in their family bookings since introducing the FlowRider, and now have seven installed with five more coming. This was largely driven by their ability to capture the elusive teen market, which turned it into a family vacation.How many of us ever accepted Mom and Dad’s invite to go on a cruise? Not many, but that is now changing in generations to come, due to the “cool” factor of our collaboration of the FlowRider with “Southern California coolness.” We are the experts in the lifestyle, and our collective expertise is in driving fun to you and your customers – the ever growing flowboarding constituency.
DRIVE REPEAT VISITATIONIt is this group of loyalists to the sport of flowboarding that will drive repeat visitation. It is what separates us from the pack – an activity that requires repeat visitation to improve the skill set required to rip, tear and shred FlowRider’s around the world. It is this skill based requirement that separates us from a thrilled based activity where, through repetition, induces “thrill fatigue” – as in the thrill wears off through repetition and there is nothing left to do – pure emptiness. But with an activity such as flowboarding in your venue, the money will stay on site, as it is fun for spectators and participants alike. Sit down, kick back, enjoy a beverage or four, and watch the never ending fun of novice riders and experts alike!