Not
Only A Ride... It's A Show
The
FlowRider is the first truly interactive sport/skill ride
to emerge in the world of aquatic recreation. It is the
only water attraction where spectators enjoy watching
as much as participants enjoy riding, thereby enhancing
its visibility and appeal.
The
FlowRider allows a waterpark, resort or municipality,
regardless of geographical location, to connect with
the extremely popular board sports lifestyle including
fashion, music, and entertainment.
Currently
100+ FlowRider attractions are installed around the world.
[Installations] They
are primarily located in theme parks, resort hotels,
fitness centers. The annual FlowRider global visitor
count is in excess of 15 million. Five new FlowRider
are planned for this year. Rate of growth is projected
to double in the next year.
Why does it help you?
Multi-tier
Marketing Support to FlowRider Operators
Wave
Loch and the sport of 'flowboarding' is in high demand
among today's youth. As a sport, the FlowRider guarantees
new and recurring business to our ride operators.
We
offer the only sports marketing franchise, where the
champions of all board sports (surfing, snowboarding,
skateboarding, windsurfing, skimboarding, kitesurfing,
and wakeboarding) compete on a level playing field.
Wave
Loch has access to the world's premiere board sports
professionals in one proprietary package. We have the
enthusiastic endorsement and participation of board
sports World Champions Tony Hawk (skateboarding), Kelly
Slater (surfing), Mike Stewart (bodyboarding), Terje
Haakonsen (snowboarding), and Darin Shapiro (wakeboarding).
Through
its products, Wave Loch gives ride operators the opportunity
to be at the epicenter of action sports with instant
access to 30+ million participants.
Competition
Strategy
There are two levels to Wave Loch's sports marketing
campaign:
Local
Grassroots Marketing: Wave House Flow Tour
 |
Wave House Flow Tour event at The Wave Waterpark, Vista, CA |
For over 10 years now the Wave House Flow Tour has been a competitive circuit established for existing FlowRider
locations worldwide. This series has developed wave
riding communities thousands of miles from the ocean. Competitors travel the country to participate
in regional qualifiers and the national championships,
held at a different park each year.
This
summertime sporting circuit allows each FlowRider location
to advantageously link to the Wave Loch World Tour.
The winner of each local FlowRider event has the opportunity
to participate in the in the "FlowRider National
Championship." The winner of each national event
goes on to participate in the globally televised finale
of the Wave Loch World Tour.
FlowRider
facilities are the gateway for local customers/riders
to become stars as seen on TV and in magazines and newspapers.
Your guests come back to the FlowRider to improve their
skills, perform to the crowds, and realize their dreams.
Lifestyle
Sponsor Support
CEOs
of top youth lifestyle brands such as Quiksilver, Billabong,
Volcom, Hurley, O'Neill, and Burton have committed to
participating in the Wave Loch sport strategy rollout.
The support of manufacturers guarantees ongoing participation
of their sponsored athletes, which in turn brings media
and major sponsors to Wave Loch ride operators.
Organizing
Body for the Sport: The Wave Loch Federation.
The Wave Loch Federation (WLF) is the entity responsible
for the organization of the sport of "Flowboarding".
The WLF establishes rules and regulations for competitive
events and designs instructional material, e.g., how-to-ride
videos and event programs.
"The
key to the FlowRider is the controlled environment, like tennis or golf,
but with the excitement of wave riding. In this kind
of environment, you're sure to get television and crowds,
which doesn't always happen at the ocean. Flowboarding
will probably attract sponsorship and attention at a
much faster pace than traditional surfing . . . It would
be safe to say 95% of all surfers will want to try it."
Kelly Slater,
6-Time World Champion Professional Surfer, and Former
Star of "Baywatch". |
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Fun
for the Entire Family
& Entertainment for the Public
 The
FlowRider is ideal for family participants of all ages.
Parents,
daughters and sons can experience the thrill of riding
a wave in a safe and controlled environment (no depth
greater than 4 inches).
The
FlowRider allows anyone to enjoy the excitement and
thrill of "catching and riding a wave" regardless
of one's skill level and the ride is never the same
twice.
Each
ride increases the rider's confidence and pleasure.
It is addicting!
Riders
keep coming back to ride the FlowRider to improve their
skills and perform to the crowds.
Hi-Profile
Branding
Using
the ride surface, your logo will be highly visible in
all media coverage.
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